ListPinion.com is our very first pop/culture Web product with the aim to become the defacto list of lists site on the Web.

Our goal was to develop a Web 2.0, user-generated content site where anyone can create interesting lists about any subject matter using multimedia contents including audio, video, text and hyperlinks.

Our challenge: to make the site exciting to users of all walks and make it highly scalable for millions of hits per day.