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We are excited to announce a partnership with an Utah based medical technology start-up called iWriteMD to develop a Web based patient intake portal with provider referrals as an introductory product offering followed by a highly intuitive Electronic Medical Record (EMR) system designed by surgeons for surgeons.
EVOKNOW and IWriteMD shares a few interesting philosophical principles that made it easy to forge this promising partnership between the companies. Some of the key principles that created our bond, are shared below.
The way software is sold is by stating how one’s software is better than rest of the crowd. One must beat everyone to win an average customer’s business. So software sales and marketing teams focus on piling features on top of another. By creating a mountain of features that are 80% of the time useless to begin with, the world of confusion is invented. By creating the right confusion state and feeling of being on the cutting-edge, many software sales are made and often the better software with less clutter is left to dust.
Since we decided to target doctors and office staff that are tired of lengthy training and complex configurations, our solutions for the medical industry would be focused on not providing any frills. Simply focused on getting the job done right and fast is our primary sales proposition. If you want hundreds of features that you will never use, look at someone else’s offer. We are going to offer you something that saves your time and get you in and out of your computer screen and get you focused on the patient — we believe in keeping it simple, which is the hardest thing to convince the software industry to focus on!
If a feature does not save time, it is not going to make it to our list of must-have features. Since most EMR solutions are designed for a large number of practices and specialties by making a ton of configurable options, it takes an awful lot of time for getting started with such vanilla EMR that pretends be one-size fits all.
When you count the time spent in configuring and getting doctors and office staff trained on a patient encounter workflow, it is totally not cost-effective to use such solutions. This cost, both time and money, are hard to justify and therefore many doctors offices are still not using any EMR systems to replace their paper-based system.
However, a purpose-built EMR that has a single mission to satisfy the surgeons specialty is likely to be streamlined and appealing to the target doctors. Ours is just that.
The key concept of modern selling is to know your customers. Many companies think of doctors as customers who are flushed with money. So when a doctor decides to start a new practice, s/he has to spend anywhere from $20K to $100K dollars in software systems to even get their business started. On top of it, virtually all software that is sold to the doctors are sold as licenses that require yearly renewal fees, upgrade fees, support fees. A single piece of software can cost literally many tens of thousands of dollars over the course of just a few years.
We think doctors have been profiled as high-rollers by many industries including the software industry.
So doctors become significantly discouraged to start their own practices. we want to make software affordable by leveraging existing core technology and practicing restraint on the corporate greed.
We do not need to focus one gaining a sizable market share. We are aiming for only one thousand doctors to use our product. That’s it! If more doctors use our products, great if not we have still accomplished our business goals.
To put our new relationship in trial, we decided to create a simple portal product and see how both of our companies can gain user feedback and interest in our approaches. After all, there is nothing worse then writing a ton of code and spending zillions of hours of resources in building products that no one but the developers like.
If our FREE medical portal is well-received by a few hundred doctors, we will release our purpose-built EMR solution for surgeons.