Building Three New User Communities

We have started a brand-new project that involves building ten new user communities for really hot consumer products from major brands. In addition to major brands, we are also introducing new communities around some very interesting eco-friendly products for home and offices. We are very excited to start this major project that involves all our technology know hows and user networks around the world. The performance of these communities will be measured using:

• visibility of the community on online social media: Twitter, Facebook, social bookmarking sites, etc.
• actual commerce sourced from the community: affiliate relationships
• size of the user-base: free opt-in registrations

We are excited to get started with these proof-of-concept communities as they will demonstrate our abilities in building user communities around existing products.  These communities will also showcase:

• A single sign-on technology that we developed
• A central messaging technology that we developed
• A tightly integrated content publishing platform with both Web and desktop features
• An integrated spam content monitoring platform
• QR-code integration for users and sites